A new initiative offers national streaming exposure in exchange for on-site and digital promotions, creating a win–win for the motorsports community.
 

POWERtube TV, a free automotive and motorsports streaming network, has launched a Support Program designed to help grassroots tracks and promoters expand their reach and connect with more fans. Available on the web, mobile devices and major connected TV platforms--including Roku, Fire TV, Apple TV and Android TV--the network is leveraging its platform to give back to the grassroots community.

The program operates as a trade exchange. POWERtube TV provides exposure for participating facilities and events through commercials, web placements, email campaigns, and social media promotion. In return, tracks and promoters display signage and provide digital support to increase awareness of POWERtube TV within their communities.

The goal is to create a cycle of shared visibility: network exposure during local events builds audience size, while that larger audience sees the marketing POWERtube TV generates for the tracks and promoters--driving additional awareness and attendance, the company stated.

"This program isn't about money--it's about lifting each other up," said Brian Bossone, founder of POWERtube TV. "We want to give tracks and promoters the national exposure they deserve, while growing our motorsports audience in the process. The stronger grassroots racing becomes, the stronger the entire industry becomes."

For more information on how tracks and promoters can participate in the POWERtube TV Support Program, visit watchpowertubetv.com/partners/powertube-marketing-partnerships or email contact@boss1media.com.